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| Nike Air Max Thea Homme pas cher; Nike Air Max Thea Homme pas cher | |
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| Tweet Topic Started: Sep 6 2016, 09:42 PM (7 Views) | |
| panda | Sep 6 2016, 09:42 PM Post #1 |
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One of Major Nike's marketing strategies is Nike Air Max 90 Homme pas cher] to expand to overseas and become the leader in the world. It also will bring risks to Nike when they expand their business globally. For example, Nike outsources their products to developing countries such as China, Indonesia, and Thailand. Currency exchange rate fluctuations can disrupt the business of the independent manufacturers that produce Nike products by making their purchase of raw materials more expensive and more difficult to finance. Besides that, the global economic recession influence the overall business operation in the outsourcing countries. For example, inflation rate too high in an outsourcing country will increase the cost and reduce the profits for Nike. What's more, the war and fuel price fluctuations also can lead to unstable situation for Nike over the long period. (Florzak, 2011) As a shoe and apparel supplier, in order for Nike to be successful, it has to constantly adapt to consumer behavioral changes. Nike has done just that. Nike reaped huge profits from athletic shoe sales but with competition emerging, it wasn't long before Nike expanded its enterprise. To strengthen its hold on market domination, Nike reached out and grabbed several new lines of athletic products. They acquired new companies such as Cole Haan, which sells dress and casual footwear; Nike Bauer Hockey, which sells skate equipment for in-line, ice, and roller hockey; Hurley International, which sells athletic apparel for snowboarding, surfing, and skateboarding; and Converse, which sells athletic and casual footwear, accessories, and apparel. Adding the likes of these companies to its family has resulted in a very positive reputation for Nike. They are known for delivering exceptionally high quality athletic products to shoppers worldwide. They have responded to consumer demand and ultimately remain successful in the ever-changing world of Nike Air Max Thea Femme pas cher sport.Adidas can capitalize on Nike's weakness which is its focus on local market, Adidas can capture emerging markets, and already it has a lead in market such as India and Japan. In Latin America, it experiences a growth sale of 38% in 2007. (ReComparison, 2012) Although it is competing with Nike in China, it should focus on ranking its investment solely on markets which offer superior channels to long-term growth and profit prospects and should also focus on expanding its share to unreached areas especially in China, Russia, Africa and the United States. It should also ensure that it differentiates consumers' buying behaviors as it differs in different regions and countries and understanding this will be an added advantage to Adidas. Adidas can also make provisions for consumers to customize their products online before it is delivered to them, this will give customers unique and a wide range of their products to choose from and will also allow them to understand what their consumers really want and focus on satisfying their consumer. With each consumer trying to be very creative and unique in their way, Adidas will shift its focus on their consumers from how much they are to pay for the product to how much they can benefit from the product. Adidas can promote this feature through its Facebook page which has over 6 million members. Nike saw something special in Michael Jordan, though. They saw a chance, an opportunity. He was a champion with personality, charisma, and heart, and they were willing to put the company on the line. They knew from the beginning that he would be a star and wanted to help him get there. Finally, after much persuasion from his manager and parents, the reluctant rookie agreed to fly to the Nike Shox Shoes in Portland, Oregon to view a special video presentation and proposal though he later stated in retrospect that he went with no intention of signing with Nike. Since Nike has implemented several marketing strategies, it had incurred high costs in producing and promoting its products. The costs are increase among handling inventory, designing, advertising and production. (Abhiroopsur, 2009) Beyond that, the inflation had raised the costs of raw materials and transportation. To deal with these problems, Nike has increased the products' prices and reduces its marketing budget. Therefore, this could hurt the long-term growth of the Nike. (Taulli, 2011) According to Boggan (2001), Nike had also employed child labor in Cambodia to reduce its production and labour costs. This had affected its brand image, and it might have many people boycott Nike and stop to buy anything from Nike. (Boggan, 2001) Furthermore, Nike has been using child labour in the production of its soccer balls in Pakistan. (TED, 2011) However, this is not the most attractive place Luoer Fu, most people find very interesting is that foot in the Chinese students are Nike, Adidas, sections o Nike Air Max Thea Homme pas cher] f the boots when the blonde was wearing a pair of school canteen Luoer Fu help in the sale of the old-fashioned cloth basketball shoes. Everybody said that foreigners really cool, so personality, Germany actually do not wear Adidas, but Luo Erfu what they do not think it's cool not cool, but he was surprised that some of his classmates. "I can wear in the country Adidas, which is the most readily available in the local shoes, the price is not expensive," Luo Erfu think they just follow their usual spendin Nike Blazer Basse Femmes pas cher g habits, chose a very high cost of sports equipment only. |
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8:15 AM Jul 11