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| Floor enterprise development needs to "consumer-centric" | |
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| Tweet Topic Started: Nov 18 2016, 04:01 PM (9 Views) | |
| qzz10011 | Nov 18 2016, 04:01 PM Post #1 |
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Alpha Jedi Member
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<p>Consumption in the era of the king, the consumer's main position also determines the floor of the enterprise in the actual development process must pay attention to the direction of consumer demand. Nowadays, the competition in the flooring market has become the competition of the enterprise's ability to understand the changes of the market demand. Therefore,reclaimed fence panels it is necessary for the flooring enterprises to win business opportunities in the white-hot market competition and pay attention to the consumers' needs. </p> <p>Flooring companies need to focus on consumer demand direction</p> <p>Consumers as the main body of the flooring market, consumer demand to a large extent determine the strategic direction of the enterprise. Flooring industry as the development of the industry for many years in the country, accompanied by layers of market competition in recent years to upgrade, pay attention to consumer demand is increasingly subject to corporate concerns. Especially in the increasingly competitive market situation, the moment,plans for outdoor furniture with composite wood how insight into the needs of consumers is also very important.</p> <p>Previous consumer brand awareness, more from advertising rather than word of mouth, consumers access to information channels is limited. But now with the continuous development of the information age, consumers access to information channels, more and more, one-way through the advertising indoctrination, has failed. In this era of information overload, the brand is the active construction of the consumer, not the manufacturers spread. Consumers now grasp the initiative to obtain information, they rely on the Internet, by phone, take the initiative to select and filter information.</p> <p>Consumer demand influence the strategic direction of enterprises</p> <P>The market downturn, competitive pressures blowing, the current flooring industry has entered the integration of the survival of the fittest, many flooring companies will face a life and death choice. Difficulties, who can win the hearts of consumers, who will be the first to usher in a turning point. For this, the flooring business must have a clear understanding of the publicity channels, brand communication, product sales and other aspects of the implementation of "consumer-centric."</P> <p>At present, the entire era is in the information age, each consumer has become the sender of information, but also the recipient of information. Every consumer has micro-blog, each consumer has WeChat. The consumer with a product, will be in his micro-Bo or WeChat circle of friends released, as you are satisfied with a restaurant's food, you will take pictures before meals,terrace decking ideas disinfect meals, and then send WeChat circle of friends, consumption Who is also such behavior.</p> <p>For the floor business, the floor is the same consumer, floor sellers as long as the impressed consumers, consumers will be in his micro-Bo and micro-letters and other friends in the circle, for enterprises to do free dissemination. Or he was involved in promotional activities, or he was impressed by the brand story, or he was very satisfied with the product, or he felt the product is very interesting, in short, the floor business to give him a reason to share. Therefore, the floor of the enterprise in the actual development process, whether it is strategic planning or marketing, must be followed by consumer demand, so in order to targeted development, and then homeopathic success.</p> |
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8:15 AM Jul 11