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Your marketing should excite the brain
Topic Started: Aug 4 2017, 01:49 PM (4 Views)
w11lily
Alpha Elite Member
There is an epic battle being fought on the Internet between the mighty forces of the left-brain ‘analytarians (those who worship at the feet of the almighty Google analytics) and the upstart underdog right-brain creatives. Lines have been drawn in all out trench warfare leaving the under-manned creatives scrambling for evidence to back their claims of superior marketing influence and impact.


Woe is the plight of the poor creative who dares to challenge the influence of the Great & Powerful Google and its vast cadre of graduate math majors armed to the teeth with a dizzying array of numbers and statistics, all presented in pretty Kareem Hunt Jersey , colorful charts and graphs. Which side are you on: the left-brainers with their B52 size statistical bombs filled with numbers that can be interpreted in any way that suits their purpose like your morning astrological advice, or the lowly right-brainers only equipped with research papers from neurobiologists, psychologists, and various other social scientist types who actually study human behavior? This is war, and its a dirty business to be sure.


To The Victor Go The Spoils


Business is often described in terms of war strategy and to be sure the spoils do go to the winner, but like war Tanoh Kpassagnon Jersey , the winner is not always on the side of right, and by right I mean correct. But first a cautionary note: if you are looking for The Seven Immutable Bulleted Points Guaranteed To Help You Find Your Marketing G-Spot, you can forget it, thats a secret Im not prepared to divulge; however what I am prepared to do is tell you a story about a monkey, a monkey that will tell you more about the influence and impact of experiential Web video marketing than any reading of the analytic tea-leaves.


Jacob Braude, in an expert blog post on the ‘Fast Company website entitled Mirror Neurons And Their Role In Marketing writes about researchers who implanted electrodes in the brain of a monkey in order to map which neurons controlled the monkeys movements. And like many important discoveries Patrick Mahomes II Jersey , serendipity followed, another argument for following the creative forces, but thats a discussion for another time.


Ice Cream, You Scream, We All Scream For Ice Cream


Numbers are merely data, not information Travis Kelce Jersey , they can only tell you part of the story, so to quote the famous Paul Harvey, ‘heres the rest of the story. One of the researchers decided to get an ice cream and when the monkey spotted the researcher eating his ice cream the electrodes lit-up like the giant Times Square Ball on New Years Eve. Eureka!


What the researchers discovered was something called simulation, a process where mirror neurons … mirror in your brain an experience you see, hear, or read. In other words Spencer Ware Jersey , the monkey vicariously experienced eating an ice cream just by watching the researcher enjoying his ice cream – Holy Baskin Robbins – this is important stuff, at least if you want to learn what makes an effective marketing or advertising presentation. The conclusion: your unconscious uses physical experiences to make sense of abstract ideas – even when you are only looking at the experience. So heres the secret marketing g-spot, I swore not to divulge: if your marketing initiatives, including Web videos, display ads, text content Justin Houston Jersey , etc. dont provide a shared brain experience with your audience, you are not going to win the marketing battle no matter what the high priests of algorithmic scriptures divine to be gospel.


The Battle Continues


One of the major battlegrounds in marketing today is engagement how do you get your audience to connect with your company? Its the basis for all the buzz (you say buzz, I say bunkum) surrounding social media. Every month a new tech-based social media solution emerges spawned by a group of math geeks and touted by the media as the next killer app destined to change the world. Few business people take the time to investigate fundamental science research into human nature but instead rely on rip and read journalism taken from the latest company press releases.


Theres a reason why people like to watch sports and porn (not you of course), its because the viewer is participating in the activity just by watching. Martin Lindstrom, author and marketing expert writes in a ‘Fast Company blog Are You A Victim of Phantom Vibration Syndrome? about his study on smoking: Using fMRI we learned that something called Mirror Neurons are activated the moment a smoker sees another smoker lighting up. Mirror Neurons give credence to the old saying \Monkey See, Monkey Do.\ It\s a built-in mechanism connected to the empathy emotion Alex Smith Jersey , and it partly explains the popularity of sports and pornography. Both activities take us beyond observation, because in our brains we\re actually participating.


Excite The Brain


Your marketing should excite the brain; if your Web video gets those mirror neurons popping then its done its job. It really doesnt matter if they watch or read everything, what matters is that you ma. Wholesale NFL Jerseys Wholesale Jerseys From China Wholesale Jerseys China Wholesale Jerseys Cheap Nike NFL Jerseys Cheap NFL Jerseys


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