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How Spotify's Discover Weekly Function Cracked Music Searching
Topic Started: Sep 30 2015, 06:43 PM (132 Views)
Webster
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The Verge: How Spotify’s Discover Weekly cracked human curation at internet scale

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In the ‘90s, Aby Ngana Diop was the queen of taasu, a practice of ritual poetry performed by female griots in Senegal. Diop’s distinctive vocals made her a sought-after performer at the weddings and funerals of the rich and powerful, but only a single album of her work is widely available — Liital, originally released in 1994. Liital took the traditional spoken word art form and merged it with the raucous modernity of electronic synth and drum loops. The record propelled her to superstar status in Senegal. Sadly, Diop died just three years later.

I hadn’t heard of Diop until two months ago, when someone put her on a mixtape for me. It was the first track on the playlist, and my jaw just dropped. I got out of my chair and paced around. I played the track again. She’s rapping and shouting and singing over an instrumental that mixes dancehall, electro, and traditional African drum patterns. It is very weird, very rough music, and I’m not suggesting it’s something most people would, or should, like. But for me, it was perfect.

With a full-time job and two young children, these days I don’t have much time to seek out new artists. But discovering new music remains a very powerful experience. Streaming services know this, and since most have very similar pricing and catalogs, curation has emerged as one of the most important areas of differentiation between them. With millions of tracks available to a subscriber of Spotify, Rdio, or any other major service — more than you could finish in a lifetime — the battleground is shifting from access to curation.

--Read more: http://www.theverge.com/2015/9/30/9416579/spotify-discover-weekly-online-music-curation-interview
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