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Article Review: The end of Corporate Imperialism; Reviewed by: Shilpi Bhargav
Topic Started: Aug 1 2012, 03:15 PM (84 Views)
sbhargav

See attached.
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gsregev

I think what you are saying here is a great point:

One of the great shortcomings of the article, however, is the assertions that seem very bold but are not buffeted with supporting data within the article. For example, they claim that “changing developed habits is difficult and expensive [and] providing consumers with a new product that requires no reeducation can be much easier.” How do they know that? The statement seems self-evident and simplistic, but just because it sounds vaguely logical is not a sound basis on which to base an entire product development strategy. They use Kellogg® as an example for this but provide no information as to the success or failure of their efforts to bring cereals to India. Another example of an unsubstantiated assertion is the claim that local managers, specifically Indian managers in India have “a deeper commitment to the India market than any expatriate manager could have.”

I would like to add that I am not sure how useful it is to tell companies that they should have responsibility. It seems from history that the majority of companies only follow what they have to. It was only a century ago that we had child labor in factories in the US, and only half a century ago where segregation and mistreatment in the workplace was commonplace.

I believe it is law and regulation that we should focus on to ensure less corruption.
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