| A good SEO Strategy | |
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| Tweet Topic Started: Sep 21 2011, 07:21 AM (9 Views) | |
| darenbresman | Sep 21 2011, 07:21 AM Post #1 |
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What would be a good SEO strategy? Before you write one line of code: * Do keyword research to determine what keywords you want to target While constructing your website you should do the following: * Use markup to indicate the content of your site o Optimize your <title> tags on each page to contain 1 - 3 keywords o Create unique Meta Tags for each page o Use header tags appropriately (H1 > H2 > H3) o Use <strong> and <em> tags if appropriate * Optimize your URLs o Use Search Engine Friendly URLs (for dynamic sites) o Use keywords in your domain (http://www.keyword1.com/) o Use keywords in your URL (http://www.example.com/keyword2/keyword3.html) o Use dashes instead of underscores to separate words in your URLs (keyword2-keyword3.html) * Optimize your content o Use keywords liberally yet appropriately throughout each page o Have unique content o Have quality content * Use search engine friendly design o Create a human sitemap o Do not use inaccessible site navigation (JavaScript menus) o Minimized outbound links o Kept your pages under 100K in size * Design the navigational structure of the site to channel PR to main pages (especially the homepage) * Create a page that encourages webmasters to link to your site o Provide them the relevant HTML to create their link to you o Provide them with any images you may want them to use (although text links are better) * Make sure your website is complete before launching it Immediately after launching your site you should do the following: * Submit your site to all major search engines o Google (Use a Google SiteMap) o Yahoo (Use the page list option) o MSN o Ask (Finds your site via incomming links) * Submit your site to all free directories o DMOZ (also powers Google Directory) o JoeAnt * Submit your site to relevant directories o Find more at ISEDB * Begin a link building campaign (attempting to get keywords in the link anchor text) o Put a link to your website in your forum signatures o Reply to relevant blog posts (Don't spam please) o Submit articles to relevant websites If you will pay to promote your website: * Submit your site to pay directories o Yahoo o GoGuides * Purchase text links from high PR (Pagerank) sites related to your site Finally, as part of an ongoing strategy: * Continually update your website with quality, unique content * Continually seek free links preferably from sites in your genre Do NOT do the following: * Make an all Flash website (without an HTML alternative) * Use JavaScript for navigation * Spam other websites for incomming links * Launch your site before it is done * Use duplicate content o Point several domains to one site without using a 301 redirect * Use markup inappropiately o Style <H>eader tags to look like regular text o Hide content using 'display: hidden' (for the sake of hiding text) * Use other "black hat" techniques (unless you accept the risk - Banning) o Doorway/Landing pages o Cloaking o Hidden text o Keyword stuffing Additional Tips: * Usable and accessible sites tend to be search engine friendly by their very nature * Be patient! High rankings don't happen overnight * Don't obsess with any one search engine. They are all worth your attention. Mass Air Flow Meter |
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12:50 AM Jul 11