| Meyer may be alliance with Google in search engine domain | |
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| Tweet Topic Started: Mar 14 2013, 09:20 AM (22 Views) | |
| gorgia | Mar 14 2013, 09:20 AM Post #1 |
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According to foreign media reports, the technology blog BusinessInsider editor Nicholas Carlson (Nicholas Carlson) Zhou Erzhuan Wen said a few weeks ago, Yahoo CEO Marissa Meyer (Marissa Mayer) shocked many industry insiders announced plans company part of the advertising sales outsourcing to make her well-known, as well as the old club in July last year, she left Google. Yahoo corporate blog's comments, said, the company has "Google signed the a global, non-exclusive nature of the agreement, will be Yahoo's assets and specific joint brand websites use Google's an AdSense for the Content and AdMob service show Advertising. " The news was shocking, for the following reasons: When in July last year, Meyer quit from Google to Yahoo, she was not the most friendly way to do so. It is said that Meyer only 30 minutes notice to Google time. Months later, Meyer has lured away another Google executive Henrik Germany - Castro (Henrique De Castro,), and his appointment as Yahoo's number two man. · Meyer served as Yahoo CEO shortly her to give up the former - Yahoo interim CEO Ross Levinsohn (Ross Levinsohn) has been engaged in this transaction with Google and Yahoo is similar to a transactions. Meyer why to the deal? What exactly does this mean? Former Yahoo employees through an industry and part of the same conversation, we reached the following conclusions: A former Yahoo employee said: "Meyer, of course, want to give up the search advertising partnership agreement with Microsoft in favor of cooperation with Google. Perhaps this cooperation is just the first step for further cooperation in the future of the two companies." Another former Yahoo employee said: "This transaction has been in the preparation stage. Former interim CEO Levinsohn and front companies to develop business executives Jim Heckman (Jim Heckman) has spent a lot of time to advance the matter." Yahoo and Google deal emphasis on two key issues: · Bids density. Yahoo hopes that through this transaction to create a truly stable price floor, resulting in an overall increase advertising rates. Yahoo's display advertising trading system - Right Media - lack of investment on many levels, demand has far lower than the number of supply, which means that the price will fall. This deal may affect the pricing and production control, means that by creating a new balance point will be consistent in all promotion activities in advertising sales. If Yahoo Finance data carefully, you will find the company's display advertising business continues to decline. Yahoo's display advertising business sales leadership is very weak, and continued good sales executives to leave the company. Transactions with Google, means that Yahoo does not need a good deal with the problem of how to run their own business. Make no mistake, the transaction with Google as hemostatic bandages. However, the deal does not solve the basic problems of the company. Another problem: "Why Levinsohn previously submitted to the Yahoo board program did not get through?" Obviously, the Yahoo internal hold different views regarding this transaction. But one thing is certain: Yahoo and Microsoft deal "with respect to the transactions can get higher search advertising revenue with Google." If Meyer is not a better deal in order to obtain a Microsoft, or prepared with Google search advertising partnership transactions, then she is doing is a bit crazy. |
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8:56 AM Jul 11