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Franchise marketing plan
Topic Started: Feb 27 2018, 11:41 PM (4 Views)
BrianPugh

Hii..

When a company decides to franchise its business, the questions that normally arise are: what should be its marketing plan, how to get the right franchisee, and what yardsticks be adopted to recruit a new franchisee. In fact experts believe that the marketing plan is the most important part of a franchise business plan.
The marketing plan is a written document that lays down the plan of action and specific guidelines to achieve one or more marketing objectives.

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