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Sony in trouble for using slaughtered goat; Tasteful Details Inside
Topic Started: Apr 30 2007, 02:56 PM (140 Views)
Mock
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Mock
Sony in trouble for using slaughtered goat

LONDON, April 29 (UPI) -- Electronics giant Sony is in hot water after using a decapitated goat as a party centerpiece in Greece last month to promote the launch of a video game.

The meal greatly upset animal rights advocates, the Sunday Mail reported.

The party, held in Athens, reportedly used the beheaded goat as the centerpiece of a celebration of the launch of "God Of War II" for Sony's PlayStation console, the London newspaper said. Guests were even allowed to reach inside the goat's stomach to eat offal meant to resemble the animal's intestines.

The party also featured topless girls and a chance for guests to pull live snakes from a pit.

Images of the party were reportedly printed in the company's official PlayStation magazine, and the company has since apologized.

Animal rights advocates were not the only ones upset. The Mail reported Sony received many complaints about the message such use of a slaughtered animal sends to youngsters.

"God Of War II," known as a very violent game, features characters from Greek mythology.

Copyright 2007 by United Press International. All Rights Reserved.

Source.
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Evil_Henry
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In Vino Veritas
It's a brilliant game and the party looks to have been pretty good too. My only problem with this piece is that I wasn't invited. Topless girls and offal - it's a waking wet dream. :D
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Mock
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Mock
The first game sucked. It was impressive, at first, but then it just got stale and monotonous.
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Evil_Henry
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In Vino Veritas
It's the finest game of its type. I get the impression that you like most things for about ten minutes and then declare them banal shortly after.

It's zeitgeist by the hour with you, isn't it Mock? :lol:

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RevWolf
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MacGyver of Sex
Sony's in trouble alright I hear. their overpriced Forman grill console isn't selling real hot.
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Mock
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Mock
Evil_Henry
Apr 30 2007, 03:18 PM
It's the finest game of its type.  I get the impression that you like most things for about ten minutes and then declare them banal shortly after.

It's zeitgeist by the hour with you, isn't it Mock?  :lol:

It has various gameplay errors, especially in the fighting moves that begin to vex after playing the first hour. Either that, or it was my gamepad. (which was new.)
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Mock
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RevWolf
May 1 2007, 08:44 AM
Sony's in trouble alright I hear. their overpriced Forman grill console isn't selling real hot.

If the PS3 founders as a game console, the system could still sell well, because of its hardware components. Tehran might be interested. :P
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RevWolf
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Sony garnered an unexpected prelaunch marketing blitz for its PlayStation 2 title God of War II, after it was reported that the company invited media at a European launch event for the game to reach inside the carcass of a decapitated goat and eat the offal from its stomach.

But the story, which ran on the front page of British tabloid The Mail on Sunday before spreading across the globe to media outlets such as Fox News, turned out to be a classic Fleet Street Sunday beat-up.

Sony Australia spokesman Adrian Christie said the event, held in Athens and attended by about 20 non-English speaking journalists, included a dead goat sourced from a local butcher.

He said while he considered the stunt - which was condemned by the International Fund for Animal Welfare - to be in "very poor taste", only the butcher had any contact with the animal.

At no point was anyone else allowed to touch the goat, and the only food that was served was a "traditional Greek soup" staged so "the inference was that the guests were eating goat".

It, and "many other theatrics" such as topless women wearing body paint, were done to convey the game's Ancient Greek setting and mythological themes.

God of War II is scheduled to go on sale in Australia on Thursday, and Christie remarked how the "exaggeration of actual events" by the tabloid would probably have a positive impact on sales.

Sony is unapologetic about the game's high level of violence, boasting in its advertising materials that it is an "adult-rated, fast-paced bloodbath".

In Australia, the game is rated MA15+ - the highest rating - which means that children under the age of 15 who use the game must be accompanied by an adult.

In the US, the game is rated M (Mature), meaning the content might be suitable for persons ages 17 and older.

The Mail on Sunday story - which uses the incident to infer violence in video games "undermines our civilisation for short-term commercial gain" - was based on a piece just published in the British edition of the Official PlayStation Magazine.

It included a photo of the dead goat and details of how guests, according to the magazine's editors, competed to see who could eat the most "still warm intestines uncoiled from the carcass of a freshly slaughtered goat".

But Christie said no British journalists attended the event, and the Official PlayStation Magazine story was based on an event invitation that included hyped descriptions to encourage attendance.

The photograph of the decapitated goat was one of many provided by Sony, which later realised the image was distasteful.

"When we first saw the article published we contacted the publisher in the UK and asked them to see if we could pull the magazine," Christie said.

"The subscription copies had gone [out to subscribers] but we were able to take out the pages that were scheduled to be in the newsagents' edition."

Staff from the Official PlayStation Magazine in Britain did not respond to emails requesting comment.

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