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Corporate Whore / Sell Out / Shilling For...; - streaming service TIDAL, H&M, GAP, Louis Vuitton, etc.
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Topic Started: May 31 2006, 05:46 PM (8,566 Views)
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May 1 2007, 12:01 AM
Post #121
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Rock Star From Mars
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Madonna Lite - MATERIAL MOM | The pop diva's new clothing line at H&M doesn't push the fashion envelope
May 1, 2007 BY KARA SPAK
So traditional, in fact, Chicago shoppers browsing the racks at H&M on North Michigan Avenue questioned if Madge would actually slip into the cream-colored trousers and double-breasted blazers, the white button-down shirtdresses and the cashmere wrap sweaters crowding a section on H&M's third floor.
"Honestly, from what I've seen so far it doesn't remind me of her at all," said Kelly McNulty, a 25-year-old assistant manager at Lush Cosmetics, who browsed the M by Madonna collection but didn't carry any of it to the cash register. "It seems really bland. Nothing's really popping."
Libby Walker, a 22-year-old senior at Northwestern University shopping for clothes to wear to a career fair, said she can't see herself wearing Madonna's line. She can't see Madonna wearing it, either.
"She has enough money to not shop at H&M," Walker said.
Her classmate Paige Walus, 21, said the clothes, which H&M says Madonna helped design, are just another link in her already lucrative brand.
"I think it's just to put her name on something," Walus said.
.... Uglialoro [H&M spokesperson] declined to comment specifically on M by Madonna sales...
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Tonygirl
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May 1 2007, 06:41 PM
Post #122
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...Thunk! Another few girls get the message and see through her after something finally hits them on the head.
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May 4 2007, 05:19 AM
Post #123
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Rock Star From Mars
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Here are new photos from that Ariake ad series.
On this first ad, there's a caption off to the left that says something like, "Family is everything. Family comes first."
- uh yeah, right, like the time your son and daughter requested your attention after a show, but you sent them off so you could go get a massage? 
 direct link Fan Site
 direct link | fan site
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May 10 2007, 04:23 PM
Post #124
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Rock Star From Mars
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Somehow celebs don’t do it for me - May 10 2007
As Lily Allen follows Kate Moss and Madonna by launching her own high street fashion range, Cathryn Scott asks whether, away from all the hype, the clothes themselves any good by Cathryn Scott, Western Mail
Over at H&M and there are still a few things from the Madonna range on sale almost two months after it launched, perhaps indicating that the people of Cardiff aren’t as desperate as the rest of the country to copy the look of the famous.
The problem with this range is that H&M is the wrong place for it. H&M is young, funky, vibrant and quirky.
I tried on Madonna’s cream dress, and felt mumsy, frumpy and dowdy. Given that Madonna is 48 and I’m 20 years her junior, that’s not surprising, but I can hardly imagine what the student brigade who thrive at the store and are 10 years younger than me made of it.
Perhaps M&S would have been a better market for Madonna. Although if my experiences of trying on her clothes are anything to go by, they would have heard customers complaining about how static the clothes made them feel over in their Swedish HQ.
Whether they’re oversized, or overpriced though, my overriding pet hate with all three ranges is people who think it is stylish to buy a direct copy of something that Kate/Madonna/Lily was once photographed wearing. If I saw a celeb pictured wearing anything I owned, I’d disown it.
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May 30 2007, 02:18 AM
Post #125
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Rock Star From Mars
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The Manny fans at Drowned Manny didn't want you to notice this in an newspaper scan they posted (and which they got from The Observer).
(This story seems familiar to me. Sorry if I've posted it before to this thread. Maybe it's just deja vu.)
Link to small image Link to huge magazine scan
Celebrity labels are 'taking the invention out of fashion'
Here's some of what it says: - Paying celebrities to design collections for high street store chains is an empty marketing ploy that is stifling innovation, warns one of the country's leading fashion retailers.
George Davies, the inspiration behind Next, George at Asda and Marks and Spencer's Per Una range, says that the high street's obsession with launches by the likes of Kate Moss and Madonna is short-changing customers.
.... Moss's line would not be the first to fail to live up to its publicity. Both Roland Mouret's Gap range and Madonna's H&M collections were fast-tracked to 'clearance' within weeks of their launches.
This, said Davies, is why he would never invite a celebrity to produce a 'capsule label' within his own range at Marks & Spencer.
[Said Davies:] 'Celebrities should keep to what they are good at, which is walking down catwalks. It makes no difference that they love clothes. I love driving Ferraris, but that doesn't mean I could design one, and I wouldn't even try.'
... Madonna's dress H&M and Madonna's beaded evening dress sold at a New York store for $198 (£99) but the line was quietly moved to the 'clearance' areas within weeks.
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Jun 14 2007, 07:07 PM
Post #126
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Rock Star From Mars
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madonnalicious.com:- Ed Hardy advert in Sydney
Posted: 12 June 2007
madonnalicious visitor Michael snapped this picture of an advert for an upcoming Ed Hardy store in Sydney, Australia.
 Direct link | Fan site
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Nov 9 2007, 09:04 PM
Post #127
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Rock Star From Mars
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The Big Question: Are celebrity-designed clothes any good, or is it just branding?- So are the celebrity ranges up to scratch?
Madonna's range for H&M was abysmal and totally lacking in any creative imagination or flair. Droopy dresses, synthetic tracksuits and waitress-style shirts deserved to be left unsold at a jumble sale.
Do celebrity ranges always give retailersa boost?
.... While many first runs of celebrity collections have caused queues round the block and media hype before selling out, the clothes are often left on the rails after the initial excitement subsides. Many Roland Mouret dresses went into the Gap sale, as did Madonna's range for H&M.
.... Overall, is this good for the customer?
The downside to big-name ranges is that people can flock to buy them because of the brand, rather than responding to and developing their own taste. Worse still, they might buy them to sell on auction websites such as eBay [this happened with Madonna's H+M range], turning what should be partly a process of design appreciation into a cynical, wholly commercial transaction.
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Jan 24 2008, 10:25 PM
Post #128
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Rock Star From Mars
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Madonna rarely shampoos her her hair, so why hire her or ask to use her likeness for shampoo commercials? 
Madonna, Shakira and Marilyn Monroe Sunsilk Ad- Posted January 23rd, 2008 by Molly Celaschi
Three of the world’s most iconic women– Madonna, Shakira and Marilyn Monroe– are going to be featured in a new commercial for Sunsilk (sadly, using old stock footage only) that will debut during Super Bowl.
But you can already watch the commercial below!
It’s all part of a new Sunsilk Campaign called “Life Can’t Wait,” which has the goal of inspiring women all over the world to live their lives to the fullest.
Madonna, Shakira, Marilyn new faces of Sunsilk
Sunsilk Can't Wait for Super Bowl XLII
Sunsilk unveils celebrity campaign at Superbowl
Ads Target Super Bowl's Female Fans
Unilever Roils Agency Giants, Punts Bowl Spot to Boutique
Unilever Targets Young Women Who Watch Super Bowl - by Karl Greenberg, Friday, Jan 18, 2008 5:00 AM ET
THE SUPER BOWL MAY BE suffused with testosterone, but that isn't stopping Unilever from using the game to launch a new global campaign for women's hair-care product Sunsilk.
The company's hair-care division is buying time--spots are hovering around $2.5 million for half a minute--to pitch the brand with a new "Life Can't Wait" platform. The effort includes ads featuring Marilyn Monroe and--among the living--Madonna and Shakira. The ad shows watershed moments from the entertainers' lives.
The Sunsilk line, which had been established in global markets, was introduced to the U.S. market in 2006 with a $100 million campaign, rivaling the company's campaign for Dove in size.
The product targets 18- to-25-year-old consumers, per Chicago-based consultancy Mintel, which said in a 2006 report on the hair-care segment that Sunsilk's U.S. intro followed years of success in other markets. Mintel says the brand is the No. 1 seller in Asia, Latin America and the Middle East.
The firm's report on the segment said that success in Latin America prior to its 2006 U.S. introduction could be a benefit for drawing U.S. Hispanic consumers who may already be familiar with this product.
The effort, via Paris-based agency DeGrippes Gobe, contends that women think it's what's on top that matters. The company cites a survey of 3,000 consumers in six countries revealing "the universal truth" that 20-something women find having "good" hair can be a trigger for seizing opportunities.
Unilever says that after the Super Bowl debut, the ads will run in such countries as India, Brazil, Thailand and Mexico. In the U.S., an outdoor campaign following the Super Bowl will support a TV and interactive push. Marquee billboards in New York, Los Angeles and Chicago will parallel home page takeovers on portals and sites like AOL, TMZ.com and MySpace.
A consumer-content and social networking element asks women to upload their own "Life Can't Wait" moments at lifecantwait.com. The company will choose a winner from each country in which the company is pitching Sunsilk. Winners will become "international Sunsilk icons."
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Jan 31 2008, 03:24 PM
Post #129
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Rock Star From Mars
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Guy Ritchie told to recruit Madonna for Nike commericals
Madonna next Nike woman?- Jan 31 2008
Madonna could be set to use her famous face and buff body to promote Nike products.
The Material Girl's hubby, director Guy Ritchie, is said to have been signed up by the sportswear giant to put together a series of ads.
The mini movies would stretch over an entire commerical break.
It's rumoured Ritchie's been asked to get his superstar wife to feature.
Madonna is a serious fitness fanatic who practises yoga and runs several miles every day.
Madonna gets $10 million to advertise hair product
Madonna Paid $10M For [Sunsilk Shampoo] Commercial- Los Angeles, CA (CNS) - Madonna makes $10 million just for lending her old videos. The Richest Woman in Music by Forbes is rumored to earn a hefty paycheck for a five-second appearance on a Super Bowl ad.
Sunsilk has reportedly paid the Material Girl to appear in their commercial alongside Shakira and Marilyn Monroe, which features old footages of each of the stars. The 30-second clip presents videos of the three stars on a pop art tableau while plugging their "Life Can't Wait" campaign.
Shakira, meanwhile, got herself paid for $2.4 million from the hair care product.
Madonna's publicist declined to comment on the check, "I have not seen the commercial nor do I have any information on the financial part of the deal."
Madonna's Super Bowl Score
Madonna has been paid $10 million to advertise Sunsilk hair care product
Madonna Emerges as Big Super Bowl Winner
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Feb 5 2008, 04:50 PM
Post #130
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Rock Star From Mars
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Hiring Man-donna to appear in GAP commercials a couple of years ago didn't do squat to bring in the teens and 20-somethings:
Gap gets back
Designer Patrick Robinson has been tasked with luring shoppers to return [to the GAP]- Feb 4, 2008
By CLIFFORD PUGH
NEW YORK — In the fickle world of fashion, the Gap has lost its buzz. But Patrick Robinson is determined to help the giant apparel retailer get its mojo back.
The 40-year-old designer, who joined the company in May after stints at Perry Ellis and Paco Rabanne, unveiled the Gap fall collection Sunday at a Manhattan art space.
It's peppered with fashion-forward items that Gap's target audience of teens and twentysomethings are likely to love — if the retailer can lure them back into stores.
Among the cool items: Oversize peacoats for women matched with slim-fitting cropped cargos, faux shearling vests, double-breasted trenches with detachable gray flannel collars, waffle-weave sweaters and quilted nylon jackets.
The line looks more expensive than it has in the past, but the company says it won't raise prices for the fall collection when it hits stores in August. "This design doesn't cost much," Robinson said candidly.
To breathe new life into Gap, Robinson and his 80-member design team updated basics that once gave the retailer its cache. But it wasn't an easy task, he acknowledged.
"It's hard to take a classic and reinvent it and make it super cool," he said. "You have to make it relevant to what's going on."
Reinvention is a recurring theme at this fashion week.
On Monday, designer Marco Zanini unveiled his first collection for Halston under new owners Tamara Mellon (the Jimmy Choo founder) and movie mogul Harvey Weinstein. On Thursday Peter Som will premiere his first collection for Bill Blass since becoming the venerable company's new designer.
On Sunday, Max Azria presented a Hervé Léger runway show for the first time since his company acquired the Léger name in 1998. Léger was the French designer who created the skin-tight "bandage" dress made of elastic fabric — the wearer looks like a shapely mummy in a miniskirt.
The design was a sensation in the mid-1980s; and in the past year, the snug look has been revived, particularly among the Hollywood set. At the show, the front row was filled with young celebs Rose McGowan, Amy Smart, Ginnifer Goodwin, Mandy Moore, Christina Milian, Joss Stone and Sophia Bush all smartly dressed in form-fitting Léger.
But it'll take someone with zero percent body fat and a ton of confidence to fit into the styles shown on the runway. The Léger look is unforgiving. But Azria is not aiming for a mainstream audience; he's targeting a limited, very affluent market.
Robinson's task at the Gap is harder. Expanding over the years, the company alienated much of its core audience, losing its ability to relate to young peoples' desire to be current. Many of Gap's target customers are now faithful to retailers such as American Eagle, Abercrombie and Fitch, Hollister and Target.
Robinson, who designed a successful collection for Target's Go International program, is convinced they'll come back when they see the new and improved Gap.
"People will go anywhere to buy great products," he said. "I think we have a great product."
Is Madonna's New Gig for the Gap her Next Savvy Reinvention or a Gasp of Desperation From an Irrelevant Artist? - By Joan Anderman, Globe Staff, 7/27/2003
The Gap-Madonna union is all about the bedding down of commerce and celebrity. It's about
cross-marketing in a culture that consumes super-stardom and new jeans with roughly the same zeal. Gap representatives aren't talking, but early word has it the television ads will feature Madonna performing her recent single ''Hollywood'' (which tanked at radio) and hip-hop star Missy Elliott singing Madge's 1985 hit ''Into the Groove'' (lest we forget the potentially lucrative back catalog). It's plain old good business.
And yet the union of Gap and Madonna is as depressing as it is ingenious. It's never pretty watching an iconic pop figure fade, especially when it involves (and it usually does) selling somebody else's product.
. . . ''It seems like a sympton of desperation,'' says Camille Paglia, professor of humanities and media studies at the University of the Arts in Philadelphia. ''`Swept Away' [Madonna's last film] was a disaster, `American Life' [her last album] was a disaster. Maybe being happy in her personal life, as a wife and mother, is putting her in a creative drought. She's lapsed, her presence is receding, and she's facing the dilemma of the aging star. This is a shrewd decision on her part.''
. . . . For the cover of the September issue of Harper's Bazaar, which hits newsstands Aug. 12, Madonna strikes a serene pose in a ribbed white tank and blue low-rise cords. She gussies it up with what appears to be $10 million in diamond jewelry.
Madonna Falls Into the Gap Her new ad's a dud, but Devo cleans up the mess. - By Rob Walker
Posted Monday, Aug. 25, 2003
Remember the song "Good Vibrations," as it was reworked with Sunkist-specific lyrics? Or whatever that hair-care product was that was peddled by a woman singing, "I'm gonna wash that gray right outta my hair!"?
As ubiquitous as popular music is in ads these days, the practice of reworking lyrics for the benefit of the advertised product has mostly faded. Or it had until recently.
This formerly shunned practice returns in two recent ads: one in which Madonna and Missy Elliott perform on behalf of the Gap (see it here) and another in which Devo sings for something called Swiffer (see it here.).
The much anticipated Madonna ad is a total dud. In it, she dances about on a city-street movie set, lip-syncing a song that mixes the beats of "Into the Groove" with lyrics from the more recent single "Hollywood."
Then Missy Elliott pops up and does a short rap on the subject of Gap jeans, and the two improbably prance about like good, Gap-shopping friends. Madonna sings the closing line, "Get into the groove, got to show ya some moves, best to take it from me. …" Totally limp.
As a failure, the ad is interesting because Madonna has always been praised as much for her ability to market herself as for her actual talent as a singer and performer.
Long before the "cool hunter" idea entered mainstream marketing discourse, she was renowned for spotting new trends and exploiting them for her own benefit.
But in the wake of yet another box office tanking (what was that last movie called?) and disappointing album sales, she can't even get an actual commercial right. Maybe Madonna really is over.
Madonna to star in Gap's fall ad campaign- ...Not everybody was impressed by Madonna's link-up with Gap.
"Neither the Gap nor Madonna are at the top of their game. So if they wanted to mix their reputation with someone of equal quality, they certainly have done that. And I don't mean that in a favorable way," said Paul Argenti, professor of corporate communications at the Tuck School of Business at Dartmouth.
How Gap got lost in the groove
Gap's Robinson is refining the basics, not changing them
Double Act
Gap sales fall 6% San Francisco Business Times - Jan 10, 2008
Retailers [including GAP]May Post Their Worst January Sales Growth
Gap Inc Media Release
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SuperAmanda
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Feb 5 2008, 06:03 PM
Post #131
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The kiss of retail death.
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Feb 5 2008, 08:24 PM
Post #132
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Rock Star From Mars
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I'm still looking for an old article I had posted to the original Anti Madonna board, where a journalist walked up to some teen girls who were shopping at the Gap, and he (she?) was asking them about Madonna, and they had never heard of Madonna
I'd like to find that one again and re-post it in this thread.
Here's another old one I posted a long time ago, and it contains some slams.
I have one observation first.
This article says that when Madonna trotted out a cow girl look for her "Music" album that droves of people went out and bought cow boy hats and stuff to emulate her - I'm sorry, but that never happened.
I do not recall a big cowboy craze after the "Music" album came out. The last cowboy craze I recall was in the 1970s, and that was due to John Travolta's "Urban Cowboy" movie.
Can Madonna Still Move the Merch?- By RUTH LA FERLA
Published: July 29, 2003
Does she still have it? The Gap seems to think so, staking its fortunes on Madonna's power to ignite a fashion trend by showcasing her in its fall advertising campaign.
The new ads present the diva, now 44, dressed in a ribbed white tank top and jaunty newsboy cap, her neckline and arms freighted with diamonds. Harper's Bazaar is playing the same odds, splashing a photograph taken at the Gap shoot on its September cover.
Underlying the Harper's Bazaar gamble is the assumption that ''Madonna's new look,'' as the magazine is calling the star's interpretation of gangsta style, can still generate the kind of heat that once transmuted her every gesture into a fashion megatrend.
But some industry insiders would not bet on it. A few even question whether Madonna, whose latest CD, ''American Life,'' had disappointing sales, still has the clout to, in retail parlance, move the merch.
For some the Gap ad is risky business. ''It screams, I'm not old, I'm not old,'' said David Wolfe, creative director at the Doneger Group, which tracks fashion trends. ''I don't think Madonna has the mass appeal she had when she was truly the age that she is trying to look,'' Mr. Wolfe maintained.
Few believe that the style world's pet chameleon can spearhead a trend the way she did three years ago, when her album ''Music,'' with its image of Madonna in a cowboy hat and Western shirt, prompted legions of acolytes to trot out their spurs.
''Anything she touched or did made waves,'' said Sam Shahid, the art director behind campaigns for Abercrombie & Fitch and Calvin Klein. ''I don't think that holds right now. The same audience of young people that didn't buy her record are not going to buy the clothes.''
For Kim France, the editor in chief of Lucky magazine, Madonna remains an influence, but only to a point. ''She's on the kids' radar but not in the way that Beyoncé is,'' Ms. France said.
''Still, she's definitely interested in staying there.'' Which is perhaps why in the Gap campaign her star is hitched to that of Missy Elliott, whose urban-aggressive stance she appropriates, along with Ms. Elliott's diamond festoons.
Some, however, believe the ploy might work. Durand Guion, the women's fashion director of Macy's West in San Francisco, believes that Madonna's vixenish posturing can still sell clothes, albeit indirectly. ''It's no longer, Madonna wore this look, so I'm going to wear it,'' Mr. Guion said. ''But she still has the power to validate a trend.''
Surprisingly, Madonna seems to have retained her status with some young style setters. ''She's a cultural reference, like Andy Warhol,'' said Drew Elliott, the promotions director of Paper magazine, who was in Pampers when Madonna first alighted on the club scene.
''People my age see her as successful, partly because she has been around so long,'' he said. ''She has a stamp of approval that's important, even if her record sales are down. She's still viewed as an icon.''
Gap Deploys 'Viral' Online Ad To Pump Up Sales - By AMY MERRICK
Staff Reporter of THE WALL STREET JOURNAL August 10, 2005
.... The company [GAP] has long paraded celebrities past the camera for its campaigns, but the strategy has produced spotty results in recent years.
....The following year [2003], Gap asked singers Madonna and Missy Elliott to appear in TV commercials wearing Gap corduroys and diamond jewelry.
The spots sold a lot of corduroys, with many customers asking to have the letter "M" embroidered on their back pockets to match the performers' pants. Yet overall, Gap acknowledged, the ads didn't bring as many customers into stores as the company had expected.
This may be a repeat:
The Big Question: Are celebrity-designed clothes any good, or is it just branding?- Nov 9, 2007
So are the celebrity ranges up to scratch?
Madonna's range for H&M was abysmal and totally lacking in any creative imagination or flair. Droopy dresses, synthetic tracksuits and waitress-style shirts deserved to be left unsold at a jumble sale.
Just How Bad is the Madonna Gap Ad?
Reader comments: - When I saw huge photos of Madonna butt, an m moonogram, and also her face, huge in Gap windows, in Manhattan, I recoiled,eewwwww.
This is bad,wrong, off-putting, I won't buy there: negative sales results anticipated.
Then, I got my GAP email ad with Madonna face + butt, again. On the GAP website. they asked for comments, general!
I typed in the form: "Having a multi-millionaire's photo in your advertising and in your windows is a turn off. Who wants to make her richer?
Get BACK to your "beautiful unknowns" campaign.That gives a great feeling topeople, that is good for the GAP.
I got a email back: "Thanks for the comment, I am sending on to someone in charge of this at corporate headquarters."
Next time I noticed a gap store theMAdonna stuff was gone from ALL Manhattan GAP windows. Was there a cause and effect here? Is the terrible spokesperson coming back?
Posted by: Bern on August 28, 2003 05:31 PM And the Gap paid how much for Miss Madonna to do this spot? I'm selling my stock if these are the kind of decisions they are making. What a big disappointment.
Posted by: LW on December 8, 2003 06:52 PM
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Feb 5 2008, 10:07 PM
Post #133
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Rock Star From Mars
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Sunsilk Super Bowl Spot Royally Disappoints- When we heard Sunsilk tapped design firm Desgrippes Gobe, Paris and BrandThinkTank to compose its Super Bowl spot -- which features images of Madonna, Shakira and Marilyn Monroe -- we pictured something deliciously Warholian and mod. We thought it would make sensuous sport of our eyes and ears.
Instead there was this.
We watched it twice to be sure of its suckage. We are now certain. The pictures and music should flow, but the ad feels like it missed a much-needed appointment with the cutting room. It's all too much like a YouTube mashup.
And whose idea was it to go with "their hair tells their story"?
WORST. MESSAGE. EVER.
We expected some superficiality; it's an ad for hair product, after all. But not only does it fail to market the product's merits, the copy and graphics put potentially-sexy Sunsilk in LA Looks territory.
And LA Looks didn't have to buy a Super Bowl spot to be remembered forever as the LIVE THROUGH YOUR HAIR! '80s brand.
Okay. Last gripe. Appending a promotional URL to the end of the spot? So 2007. And it was lacking in imagination then, too!
Shoulda stuck with Bridezilla, guys.
Update, 2/2: Olivier Mermet says the images of Madonna and Shakira cost Sunsilk $10 million and $2.5 million, respectively. That's a lot for a final result that looks strikingly similar to really bad vectors.
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Candace_66
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Feb 5 2008, 11:10 PM
Post #134
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Desperately Seeking Clarity
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Ugh, that ad DID suck!! I saw it a few days early on Youtube, but then I assumed it was just some teaser, not the real thing!
WTH, she (supposedly) got her $10M.
BTW, I don't think I've ever even heard that middle song. Shakira? The name looks familiar but obviously I don't listen to her music! Guess I've been away from radio and TV for a long time! I thought it was strange this person I've barely heard of was between two household names (yes, for all M's faults she is well known to adults)...am I just way behind the times?
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Melissa
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Feb 6 2008, 01:11 AM
Post #135
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Evil Admin Extraordinaire™
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That Shakira song is "Whenever, Wherever". It was a huge radio hit back in 2001. "Hips Don't Lie" with Wyclef Jean and "Beautiful Liar" with Beyonce are two of her more recent hits.
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Mar 30 2008, 09:40 AM
Post #136
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Rock Star From Mars
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Related link: Hypocrisy: Not a Material Girl, eh? Madonna song used for Japanese TV drama
Madonna to provide theme for Fuji TV's 'Changes' - By Julian Ryall
March 23, 2008
TOKYO -- Madonna has agreed to provide the theme music for Fuji Television's new spring drama "Change," a move likely to secure hit status for the show starring idol Takuya Kimura.
....The licensed theme song "Miles Away" is the first Madonna track permitted to be attached to a TV drama in Japan.
Madonna met Kimura, a TV and big screen heartthrob known in Japan simply as Kimutaku, when she appeared as a guest on the "SMAPxSMAP" variety show in 2005. The weekly show features Kimura and the four other members of the boy-band SMAP.
Madonna's millions from Hard Candy ads- By Chris Hastings, Arts and Media Editor
30/03/2008
She might be just months away from her 50th birthday, but Madonna is proving she's still the ultimate Material Girl when it comes to making money from her music.
The singer, who is the most successful female recording artist in history, has earned millions with her new album Hard Candy - even though it does not go on sale until next month.
She has signed lucrative contracts with major companies including Vodafone, Unilever and Fuji, which will use her music to sell products from hairspray to mobile phones.
The deals, which involve more than half the tracks on the album, have not only earned the London-based mother of three a not-so-small fortune, they will ensure her album receives free global publicity ahead of its release.
Madonna's deal with Vodafone means the network's customers will be able to listen to seven tracks one week before the album's worldwide release on April 28. It is the first time an artist has launched an album on a mobile phone.
Her new single, 4 Minutes, which features Justin Timberlake, is already being used in a commercial for Unilever's Sunsilk hair care range. The advertisement, which premiered during the American football Super Bowl, is set to go global next month. It includes more than a dozen images of her at different stages of her career. The track will also feature in Timberlake's film Get Smart.
Madonna has also licensed Miles Away, expected to be the album's second single, as the theme for a drama called Change on Japan's Fuji TV.
In a move that is likely to infuriate some fans, the eagerly awaited video for 4 Minutes, with Madonna and Timberlake, will make its debut online rather than on MTV.
John Reid, the president of Warner Music Europe and vice-chairman of Warner Music International, Madonna's label, said: "It's not about upfront payments, it's about selling the product. She is a very smart businesswoman who wants to sell a lot of albums.
"These companies want their customers to know about their links with Madonna. They are going to promote the deals and her music online and in extensive television, radio and press adverts."
He added: "If it all goes to plan then there is no reason why other acts shouldn't strike similar deals."
Madonna is not the first artist to make her work available to advertisers, but past commercials have tended to feature songs only after they have been released.
Claire Beale, the editor of Campaign, the advertising industry's trade paper said: "These deals prove that Madonna is the most marketing-savvy musician in the world. She's a case study of what great marketing is.
"Using advertisements to promote a new single in advance of its release is very shrewd indeed."
Stuart Clarke, the talent editor of Music Week, said: "When you first hear about 4 Minutes being used for a Sunsilk campaign you think 'how tacky'. You then see the advert and you realise what a brilliant idea it is.
"It is as much an advert for her and her music as it is for the product she is supposed to be selling. No one else could get away with that."
The song 4 Minutes has already entered the UK charts at number seven on downloads alone. It is expected to enter the top five today, even though the video still has not been seen and the record has yet to released.
Gennaro Castalodo, a spokesman for HMV, said: "Madonna knows it's not just about reaching her own fans, who are going to buy the record anyway."
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Melissa
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Mar 31 2008, 06:55 PM
Post #137
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Evil Admin Extraordinaire™
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- That godawful drek "American Life", back in 2003.
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- Quote:
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Madonna Goes Commercial With New Recordby Paul Cashmere - March 31 2008Radio may not play new music anymore, but that isn't worrying Madonna. The Material Girl has already licensed her new music for advertisements. The first song under the auctioneers hammer was the new single '4 Minutes'. The song is already being used for a Sunsilk commercial. That one debuted at the Super Bowl last month. The second single 'Miles Away' will be the theme for Fuji TV is Japan and grace the soundtrack of the TV drama 'Change'. Madonna has also inked with Vodafone to preview her forthcoming album 'Hard Candy'. Vodafone users will hear the album on their mobile phones one week before the official release date on April 28. 'Hard Candy' will be the first album ever launched via mobile phone. Madonna is smart. MTV is a reality TV show network these days. Radio left the music fan dangling when it failed as a medium to adapt to the 21st century. Madonna is the first major artist to align herself with the policy of Warner chief Edgar Bronfman Jr who announced one a recent shareholders call that terrestrial radio is no longer a priority of the company. Source: Undercover
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thatgillanwoman
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Apr 1 2008, 07:00 AM
Post #138
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nothing like reading rave reviews first thing in the morning....AARRGGGG
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flea dip
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Jun 5 2008, 04:02 PM
Post #139
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Rock Star From Mars
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I don't view crap like this as being "business savvy." It smacks more of desperation.
Madonna’s New Album To Come Pre-Packaged On Sony Ericsson Phones- You’re reading it here first… Sony (NYSE: SNE) Ericsson (NSDQ: ERIC) and Warner Music International are partnering to bundle Madonna’s latest album, Hard Candy, on handsets in 27 countries. Starting this month, the bundles will come in two versions - one with five tracks from the album, another with the full release plus extra wallpapers and ringtones.
Sony Ericsson already started offering vouchers with its W890 Walkman, allowing those in Scandinavia, Estonia, Latvia and Lithuania to buy the album later, and those in Belgium and Czech Republic get a CD with their W380i handsets. Now the handset maker is bundling the album digitally also in south and central America and the Caribbean.
Samsung had already struck a deal to pre-bundle Hard Candy on its F400. Sony Ericsson said it hoped its move would drive up mobile music adoption, which still languishes behind expectations. SonyEricsson has previously pre-loaded Def Jam artists on to another of its handsets and SonyBMG has stated its intention to make a bigger splash in all-you-can-eat mobile music downloads. Vodafone (NYSE: VOD) got the exclusive on the Madonna album but staggered track releases by the week. A special remix of the 4 Minutes single has also been doing the rounds as a mobile offering, also used by Verizon.
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M' D"ho"lla
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Jun 20 2008, 02:01 PM
Post #140
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The ad for this "Hard Candy" cellphone is splashed on the bus stop's billboard next to my appartment...:puke: Seriously, I waited for my bus this morning standing next to the Venereal Girl, I hope I didn't catch any STDs!!!
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