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Forming a competitive brand premium flooring companies really go abroad
Topic Started: Apr 7 2015, 07:55 AM (4 Views)
qizhenkim
Administrator
<p>Strength of the brand in today's society has been recognized, then, after more and more companies are finding the value of brand flooring, flooring market competition also began to be more lively and diverse. However, domestic flooring brand competition is still in a relatively early stage, if not increase, the power will not bring sustainable development for flooring business.</p>
<p>Forming a competitive brand premium flooring companies really go abroad</p>
<p>Brand into consumer purchase basis</p>
<p>Brand recognition is a corporate strength and encouragement, but also provides an important reference for the purchase of flooring products for consumers. After years of development, has experienced ups and downs in the flooring industry bigwigs baptism successfully created one of integrity brands that hold their own direction and pace of the crowd in the market in order to win more consumers. Industry experts believe that the brand flooring company in the minds of consumers have a high degree of recognition and trust, by virtue of their knowledge of consumer demand, and to continuing to provide consumers with quality products and attentive service.</p> <p>how much does qz wpc solid decking cost</p>
<p>Lack of brand premium hard abroad door</p>
<p>Flooring industry development so far, the price of a product that can be reflected in the floor is not only its value, but also contains the core elements of the brand value. If companies do not have a direct consequence of the floor as a support brand premium, bringing profits is missing. In the flooring market maturity, product homogeneity serious moment, market competition has been very full, Matthew will become more apparent, flooring manufacturers either cashing in profit, not to make or lose money are crying, the next possible polarization intensified, no brand competitive enterprises afraid to disappear in the new round of reshuffle.</p>
<p>Beyond that big that there is no profit, there is no guarantee of industrial innovation at all, which directly affect the development of new products and technologies and reinvested, thereby affecting flooring brand in China and international brands competing against them staying power.</p>
<p>Domestic flooring brands still problems</p>
<p>However, the actual market situation. Domestic flooring manufacturers still three problems in brand building: First, the lack of core technology, leading industry voice changed hands, a disadvantage in the supply chain; the second is the product homogeneity, the lack of differences in design, deep competition, constantly forgo; the third is brand building in a day, it is difficult short-term results.</p>
<p>Therefore, even if the current line of domestic flooring brands in brand building, without exception, the transition from tactical to the price of the fine line, from low end to high-end market layout, but the effect has not been demonstrated clearly to enhance the overall competitiveness of domestic flooring brands still long way to go.</p>You might like:
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