| Brand market was mixed flooring companies need to strengthen IPR protection | |
|---|---|
| Tweet Topic Started: Apr 8 2015, 02:00 AM (9 Views) | |
| qizhenkim | Apr 8 2015, 02:00 AM Post #1 |
|
Administrator
|
<p>At present, the development of the flooring industry is already approaching maturity, therefore, at this stage flooring company with more emphasis on the influence and protection of intellectual property with the right brands, if in the fierce competition, companies are not a good guardian of their brand equity, the inevitable encounter market, "cast aside" and therefore, in order to curb this industry chaos, flooring companies need to strengthen the brand intellectual property.</p> <p>Brand market was mixed flooring companies need to strengthen IPR protection</p> <p>Flooring companies need to strengthen IPR protection</p> <p><a href="http://outdoorecodecking.com/eco/2134.html">how to fix floor of pontoon boat</a></p> <p>For false plagiarism this chaos, although many of them were copied flooring companies to take legal means to safeguard their own interests, but eventually settled out of court, nothing in the majority. Mainly due to the floor in favor of patent lawsuits are not high relative to the amount of compensation, the longer the time span, short product life cycles and other factors, some of the floor when companies face patent infringement, would prefer private settlement. The industry is also generally spread the "Do not starve rice, flexor refuses GaoGuan" argument.</p> <p>Floor infringement generally concentrated in design, but the design patent application for a longer period required, a set of processes down, took about 1 year. The frequency of replacement of the floor very quickly, perhaps when the patent application has been upgrading down the floor.</p> <p>Experts stressed that patent infringement is difficult to identify, and only appearance of the product with similar rate of more than 80%, in order to be recognized as copied or imitated the appearance of the product, which means that, as long as the slightly modified product counterfeiters technology, modeling, can easily avoid infringement penalties. Even if the infringer, loss of hard evidence, it is difficult to clearly define, only discretionary compensation, the amount of compensation is generally about 10 million, to pay compensation for the cost of corporate rights than to get more.</p> <p>Flooring brands showing cohabitation companies need to strengthen brand protection</p> <p>On the flooring industry, the vast majority of flooring company's brand influence and appeal were not strong, many consumers only when participating in the decoration of the floor began to understand the brand and products, give a lot of fish in the malicious brands opportunities. Indeed, when the initial development of the flooring industry is not standardized, enterprises are not effective intellectual property protection, the so-called brand-name companies registered in the year, when only registered a field, to be developed later become famous, it is likely to be some companies loopholes .</p> <p>For example, many flooring brands have similar experiences: Even if companies can report to the Trade and Industry Bureau of the same name, "counterfeit" and ultimately false to the seizure of illegal enterprises, but some dedicated to "Pong big" companies still living somewhere else again registered trademark, with the chain in a particular floor Origin form to continue selling bogus products allow enterprises to stand it.</p> <p>For businesses around the board, in this industry, market competition is brutal "Wild World" in a flooring business in order to survive, they must be trained in the recipe for "unique trick", that is to strive to make some patented products research and development, enhance product differentiation, after all, this industry too serious homogenization. Moreover, with the development of the brand stage flooring industry, consumer brand awareness increasing, buy more, then named "malice of the same name," or "counterfeit" phenomenon will be greatly reduced.</p>You might like: instant floor tiles<br> <p><a href="http://outdoorecodecking.com/eco/2927.html">free 24ft round wook deck plans</a></p> <a href="http://woodplasticcompositedecking.com/wpc/wpc-decking/2472.html">good value park benches uk</a> |
![]() |
|
| 1 user reading this topic (1 Guest and 0 Anonymous) | |
| « Previous Topic · Announcements & News · Next Topic » |






7:16 PM Jul 11