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Brand competition era flooring companies required to build high-impact advertising
Topic Started: Apr 8 2015, 02:05 AM (5 Views)
qizhenkim
Administrator
<p>Now, with the overall improvement of the level of China's economy, China's flooring and other home building industry has been rapid development, on the one hand bring prosperity Chinese flooring market, on the other hand our young flooring industry has also ushered in the competition and challenges.</p>
<p>Brand competition era flooring companies required to build high-impact advertising</p>
<p>Flooring brands need to strengthen the quality of advertising</p>
<p>At present, domestic flooring industry, whether it is industry output, or the number of firms have formed a large scale, which in Zhongshan City, Guangdong Province is the largest production and sales base. But it can be like other industries, can be well-known brands, very few. The reason, flooring brands, product homogeneity, design plagiarism, brand promotion and overall poor management led to the status quo brand influence and flooring industry booming uncoordinated, our flooring brand building is still in the preliminary stage.</p> <p>portable patio fencing component</p>
<p>Has a well-known brand, to some extent, is to have the market, with the present and the future, and thus has a strong market value, which is the brand era rules of the game. Brand foundation, is the unique value of the product and its connotation of quality, brand success is based on the precise way of brand communication and brand positioning customer needs.</p>
<p>In recent years, flooring companies advertising instant success is very serious for the brand can be described as generous, have launched branding activities, on the one hand is the advertising industry through professional media, mainstream media, one is hired as a star brand endorsement.</p>
<p>Advertising is one of the means of brand communication, not the brand itself. Profit-oriented, casual blindly rely on generous advertising "fire up" the brand, if the lack of campaign strategies and targeted customer audience value, that this money by filling the "eye effect" can only be short-lived.</p>
<p>Flooring companies need to specialize in creating distinctive strong brand</p>
<p>To create a distinctive, high reputation, strong brand, the key is a long-term brand management strategy.</p>
<p>Brand strategy, enterprises need to understand the variety of brand strategy, based on the model law for corporate financial resources, size and stage of development, product features, consumer psychology, competition and branding capabilities, the actual situation, preferably a science efficient brand strategy mode. Such as: integrated brand strategy, the main sub-brand strategy, multi-brand strategy, brand strategy classification.</p>
<p>Throughout the development of other sectors, it is bound to the flooring industry industry segments, a few brands dominate, promote the development of the industry, but which has experienced the industry reshuffle is inevitable.</p>
<p>For a long time, due to many factors, industry, flooring market brand management needs to be improved, the trend and direction of development of foreign brands leading local flooring company, our next few local businesses to scientific and effective management of the brand, the author advocates brand management strategy, it is actually to promote the development of the industry as a whole, to further standardize the market, when companies have to learn from, will grow rapidly, the overall strength of the domestic flooring companies can be greatly improved in the current foreign brands to the Chinese situation encroaching can greatly enhance the market competitiveness of Chinese enterprises.</p>You might like:
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