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Tier market, the need to strengthen corporate branding floor prepared to fight
Topic Started: Apr 9 2015, 09:55 AM (4 Views)
qizhenkim
Administrator
<p>At present, the development of the flooring industry is already approaching maturity, the major flooring companies also need to actively carry out various activities in the market to compete in the first-line market is already approaching saturation moment, three or four markets will become the main fighting numerous flooring brands battlefield.</p>
<p>The need to strengthen the fight for second and third floor Brand</p>
<p>According to Xiao Bian investigation, on the one hand, a second-tier domestic well-known brand channel sink to accelerate penetration of the four-tier cities, to seize the market, exacerbated by the second and third tier brands, local brands, brand-name containment; on the other hand, second and third brand, relying on cheap small local brands, the advantages of small towns and rural areas close to the market demand, and a second-tier brand Bailei Jiaozhen, face to face competition in the market to expand.</p>
<p>Currently, the second and third tier brands most difficult situation, I believe many people will have resonance. There brands strongly suppressed, under the low-end brand-name competition and catching corps; both envy brands super brand appeal and impressive sales, but also the fear of being caught up later brand, carve your own is not that big that part of the market . This day is really tough.</p> <p>trex decking spacing requirements</p>
<p>"Riding a boat behind," a lot of second and third tier brands likely struggling to survive in the double attack. How to make your own break out the back of the hodge Legion thrown farther, or catch up even beyond existing brands, it has become the market force, which became the second and third tier brands need to solve the problem.</p>
<p>Flooring companies need to strengthen their ability to promote the brand</p>
<p>In the course of the investigation recently launched dealers found three or four markets domestic consumer product brand awareness, significantly lower than the secondary market.</p>
<p>First, three or four markets consumer acceptance channels of information relative to a secondary market is relatively narrow and single; second, to limit the level of economic development and consumption capacity by, the high price of a brand often allow consumers to "discourage" Even low-end brand-name products are relatively more market; thirdly, the media "dislocation", that the mode of transmission of a second-tier cities to operate three or four markets, eventually leading to the spread of bias, "acclimatized."</p>
<p>Therefore, second and third floor brand in 34 markets in order to occupy a favorable position, the first three or four markets for consumer groups to do a comprehensive system of accurate research. Also to choose the right media, the media should pay attention to the choice of the following two aspects.</p>
<p>The first is to distinguish between twelve markets with three or four markets brand communication differences. Usually operate a secondary market communication strategies, often are "armed" bombarded. Outstanding performance in: Select TV propaganda, often preferred CCTV or TV; most choose when selecting a national or provincial newspaper; choose other communication strategies, such as by means of physical activity promotion.</p>You might like:
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