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Tier market need into deep excavation flooring brands need to strengthen guidance
Topic Started: Apr 10 2015, 08:21 AM (6 Views)
qizhenkim
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<p>Currently, flooring companies have begun to target consumer group is transferred to the four-tier cities, but for consumers in terms of lower tier cities, is not so easy to buy a corporate account, because the four-tier cities is not strong consumer brand awareness , brand loyalty is low, the floor is difficult to accept for some brands on price, so the flooring business for three or four lines market development needs of local conditions.</p>
<p>Tier market need into deep excavation flooring brands need to strengthen guidance</p>
<p>Floor tier companies need to tap market</p> <p>wood plastic composite harmful</p>
<p>The level of economic development imbalance tier cities, consumer attitudes and consumer awareness have greater access, flooring manufacturers can not take the monotony of the policy in three or four cities, to do more in the field of market research, grasp the needs of consumers What kind of products, local conditions, strengthen regional specialty products, and strengthen linkages with the local market in order to enter the four-tier cities in force in the lead flooring brands.</p>
<p>After nearly three decades of development, China's flooring market, in a second-tier city competition has become more mature, more and more intense competition in the flooring industry. Meanwhile, with the continuous improvement of living standards as well as the deepening of reform and opening policy, the four-tier cities strong consumption potential to make a lot of flooring manufacturers have chosen to channel sink, four-tier cities to open up the market, in order to new profit point, Insiders analysis, China's flooring market, second and third tier cities will become the focus of a lot of flooring brands compete.</p>
<p>Three or four lines to guide consumers need to strengthen brand</p>
<p>Tier cities consumer brand awareness, brand loyalty is low, probably in a second-tier cities are widely recognized brands in here probably do not get enough recognition, so the flooring manufacturers to enter the four-tier cities at the time, Never in a condescending attitude, your visit to the market. Enterprises from the market environment, strengthen product branding, strengthen service concept products, expand their brand publicity, reputation to win more customers.</p>
<p>Tier cities consumer brand awareness can not be achieved overnight, takes a long time to cultivate, as a business decision-makers need to develop a long-term development plans and milestones, at every step, while the development of new markets to consolidate the existing market share, improve the utilization of the market has been occupied.</p>
<p>Flooring brands need to focus on the promotion of cost-effective products</p>
<p>Consumer attitudes tier cities and second-tier cities is very different, consumers choose flooring in the home improvement process first factor is the price, plus the ability to limit consumption, resulting impact on consumer prices is magnified here, cheap and practical flooring easier to excite consumers to buy.</p>
<p>Meanwhile, the four-tier cities market requires careful nurturing of enterprises, to ensure product quality and service is very important, so for businesses who want to promote their own four-tier market, cost-effective products more suitable for relatively cheap. It is understood that with the recent pattern of domestic flooring market brand strong enough to stage the rise of domestic brands, with product cost has a direct relationship to import from the very beginning.</p>You might like:
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